At the second station, the user watches an animation showing how facial detection could be used to help with customer support, whilst above, a real time demo can be interacted with showcasing emotional facial response software in real-time.
Digital interactive projectors guide users through a series of questions to uncover their buying habits, ultimately assigning them one of four distinct personas.
Each user then receives a persona card, which they carry throughout the experience—unlocking a personalized lens at every interactive station along the way.




TELCO
Order to
Fulfilment
Experience

Client
Etisilat - Largest UAE Telco
Objective
Present key future concepts from an end-to-end customer service design initiative.
Solution
An interactive experience blending physical and digital elements to immerse C-level executives in the future-state design—delivered in an innovative and memorable format.
At the second station, users view an animation illustrating how facial detection could enhance customer support.
Above this screen, a live demo showcases real-time emotional facial recognition in action.


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