Redefining premium vehicle infotainment
Chris served as Design Lead for Jaguar Land Rover’s latest infotainment system, PIVI Pro (Plug-In Vehicle Infotainment).
Spanning more than three years, the project brought together benchmarking, customer research, UX and UI design, animation, rapid prototyping, and user testing.
Delivering a truly premium digital experience in the automotive space was a formidable challenge—but the results speak for themselves.
European Motoring Jury awarded Pivi Pro the SMARTBEST award for Best Connected Technologies
Everything is directly accessible with just a tap of the Touchscreen.”
It’s hi‑tech
made easy.”
Simplicity is the ultimate sophistication
As an automotive enthusiast, joining the Experience Design Team at JLR was a dream role.
Focusing on the touch screen systems across all JLR vehicles, a strong understanding is required of the multiple systems and processes that go into the creation of these intrinsic user interfaces.
‘Eyes off road’ time is critical.
Any interactions that are confusing or time consuming can literally cost lives.
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To lead rather than follow, it had to be designed from a blank sheet of paper and leave any ‘legacy’ based approaches behind.
One of the most important factors to consider is that ‘eyes off road’ time is critical. Any interactions that are confusing or time consuming can literally cost lives. Bringing the most commonly used tasks to the forefront was paramount.
I just want to know the best route, listen to music, and call my significant other
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Benchmarking & Customer Feedback
360°
CAMERAS
On Road / Off Road / Park Assist / Towing
One of the key features for PIVI-Pro, was the next generation camera system.
New technology meant a plethora of modes and functions, that all needed to be intuitve to use in any situation; on or off-road.
“The (PIVI Pro) camera modes are pure witchcraft”
- Top Gear
Surprise
& Delight
Other key features
Interactions from both a physical and a digital perspective have to be considered, intuitiveness is critical to the user experience in the demanding environment of vehicle-based UI and UX, but I believe this is key to any sector.
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